Simpleng Pinoy lang si Jarold

When I first heard that Nina's Album Nina Live turned diamond, I said, "Wow! Someone has finally achieved the feat Jose Mari Chan has achieved." It goes to say that the record industry is not eating dust in the stationery racks of record bars.

However, when I tuned in to SNN (Showbiz News Ngayon) last friday night, I learned from the master ( Jose Mari Chan) that the record standards has been lowered enormously. Gold Record in the not so old times would mean a hundred thousand copies of an album sold; that was ten times more than the current Gold Record standard of ten thousand copies of an album sold.

Just as what the master had said, learning that fact makes me feel bad and sad that it has to be that way. But, agreeing with the master for the second time, I can't blame te record industry for making such decision. Music piracy is adamantly strenuous among music consumers. And with the advent of the P-2-P file sharing softwares in the internet such as limewire and bearshare to name a few, downloading a single that has just been  released an hour ago is as easy as one, two, three. Even with the concept of iTunes, the record market is still creeping in the dark alleys of the dwindling record market.

I personally think that we direly need a scintillating concept and technology to counteract piracy. And the government has to play an incredibly great participation to realize such concept. Albeit, it shouldn't focus on laws alone. The laws we have right now against piracy are obviously not too effective. Perhaps a fusion of the minds of an IT specialist, computer programmer, mechanical engineer, electronics and communications engineer, a psychologist and political scientist can come up with a conclusive solution to counteract piracy. I strongly believe taht there is certainly a permanent way to fight piracy, at least for a decade.

We can't fight Filipinos' idolatry to foreign music which is also one very obvious reason why the Philippine music industry is experiencing extreme jolt. Yet, with the right technology coupled with an effective governance against piracy, the music industry will undoubtedly soar high again.